UX Designer and Creative
Since October 2020 I’ve been working as UX and Creative Designer in Infinity Reply, a Reply company focused on creating solutions and experiences leveraging XR and 3D interactive real-time technologies.
With a background in storytelling, I’m always researching innovative ways to engage and empower users and audiences.
Based on the project’s domain, I lead the research and design process gathering both company strategy and user needs, defining technical requirements, delivering design proposals, and supervising the development in order to meet the expectations.
I also work with the leadership on the company’s strategy and positioning to increase awareness and sales.
What am I working on?
Much of what I work on is under NDA,
so I can’t share details of the projects on the web.
Here you will see the vertical topics I’ve been working on.
Digital Humans
In the last year I’ve been leading Infinity Reply’s business strategy for AI Digital Humans.
Since 2022 I’ve been leading as product manager the Prototyping workstream of the fastest-growing Reply’s R&D team focused on AI digital humans, delivering prototypes, business and offering strategies.
UX & Creative Designer | Product Manager
Immersive Solutions
I’m specialized in designing products and solutions that harness the power of XR and 3D real-time technologies, with the focus of seamlessly serving functional needs like remote collaboration and smart maintenance solutions, as well as dynamic product visualizations and configurators.
I strive to empower users by enabling them to effortlessly achieve their objectives, always grounded in a deep understanding of the company’s market goals.
I strive to empower users by enabling them to effortlessly achieve their objectives, always grounded in a deep understanding of the company’s market goals.
UX & Product Designer
Interactive Experiences
I specialize in catalyzing innovative storytelling and curating interactive experiences that come to life through state-of-the-art real-time 3D interactive technologies.
My craft revolves around seamlessly transporting users into captivating realms, where immersive technology serves as windows on imaginary worlds or immerse them within virtual realities.
This expertise finds its application in a multitude of scenarios, from powering impactful marketing campaigns to creating mesmerizing experience centers and orchestrating immersive virtual tours.
UX & Creative Designer | Creative Technologist
What I can say is...
I can define my role as a designer specialized in UX, as I have different areas of operation in the company organization and serve as a pivot both in the company and project strategic vision.
At Infinity, we work on digital product and service projects that take advantage of immersive technologies for entertainment, functional and process-optimization purposes.
Mastering the main techniques for storytelling, strategic marketing, and the main real-time technologies, I frame the client’s strategic needs and objectives, whether they are business or promotional, and I apply design thinking in order to design the experiential touch point suitable for putting the corporate interface in touch with the target user. I participate in consulting activities and innovation envisioning workshops helping clients understand the capabilities of the technology domains we own and how they can adopt them in solutions or experiences for their needs.
These are the main projects fields in which I took part:
Mastering the main techniques for storytelling, strategic marketing, and the main real-time technologies, I frame the client’s strategic needs and objectives, whether they are business or promotional, and I apply design thinking in order to design the experiential touch point suitable for putting the corporate interface in touch with the target user. I participate in consulting activities and innovation envisioning workshops helping clients understand the capabilities of the technology domains we own and how they can adopt them in solutions or experiences for their needs.
These are the main projects fields in which I took part:
- Video games, gamification and Metaverse experiences for promotional purposes;
- Exhibits, experience centers, and in-store interactive experiences;
- Digital humans for Brand Ambassador and Digital Assistant use cases;
- XR solutions for design review and handover activities, as well as tools to support maintenance and training processes.
Public speaker
I often like to get on the stage and share my experience and knowledge as a public speaker at university and company events.
In one of them, “Avatars, AI and their way to empathy“, we talked about the importance of Digital Humans and our concepts of bringing human factors into digital assistants through cutting-edge AI algorithms. Our vision is to create Empathic Digital Humans, AI-controlled avatar assistants able to deliver generative conversations and human behaviors, in order to support users and companies in different processes and experiences.
We were thrilled by the interest showed: our event was sold-out with more than 300 people attending! It was an amazing experience!
